How to make the most of your corporate website?

When it comes to UI designs, digital designers often struggle to come up with new ideas. To make a project truly interesting, it appears that a lot of inspiration, talent, and luck are required. However, there are specific instructions to follow in order to create something unique and solve common design problems.

1. The Goals and Main Message

You must first define your goals—both business goals and design goals—to ground your ideas. To determine your main message, a slogan is used to represent your company. To craft the perfect slogan, you must answer questions such as: "Who are you?" and "Why are you superior to others?" These responses will directly assist and inform your UI design.

2. Brainstorm & Moodboard

Always begin with a competitor analysis. Conduct this research by visiting various industry websites to see what works. Brainstorm your ideas and share them with your team, potential users, clients, or even friends. Pay close attention to how they react to the concept before moving forward.

3. Styling & User Testing

Good UX is the foundation of a successful product. From goal definition to research and idea generation, wireframes support the entire process. For styling, we utilize these essential steps:

• Wireframe style
• Paper sketching
• Portfolio review

4. Details

Details are what make a project interesting and encourage users to interact with the website for longer periods. Consider using hand-drawn arrows, custom icons, and unique illustrations. A hand-drawn style is an excellent option for creating a memorable and human-centric feel.

5. Content

Introduce your company or product clearly. Explain how you work and what makes you unique, and describe your specific areas of expertise. It is vital to spend time explaining the context so users understand the value you provide.

6. Implementation

Excellent implementation requires close communication with motion designers and developers. This is especially important when the design incorporates unusual or complex design decisions. Collaboration ensures that the creative vision is executed perfectly in the final build.